Tony Frewin, who worked closely with Stanley Kubrick even said, “It was Stanley’s favorite typeface.” Futura is still used by Adobe, VW and other big brandsĮven after more than eighty years since Renner first conceived the font, tons of companies, like Volkswagen and Adobe, have continued to use their own customized forms of Futura. Additionally, popular filmmakers such as Stanley Kubrick and Wes Anderson are avid users of Futura in their films, like 2001: A Space Odyssey, Eyes Wide Shut, The Royal Tenenbaums, and The Life Aquatic, as well as throughout artwork and credits. It is Futura that is featured on the commemorative plaque left by Apollo 11’s astronauts in 1969. As a matter of fact, the popularity of Futura has made its mark on history as it was the first typeface to ever be on the moon. It catalyzed the creation of a wide range of new and similar geometric sans-serif typefaces, like Century Gothic. This typeface’s rise to popularity and fameįutura quickly became one of the most successful and used types of the 20th century. This striking balance between modernity and classic made the Futura font an immediate success. Such characteristics demonstrate that despite its clean and modern appearance, it possessed some of the defining characteristics of classic serif typefaces. Its lowercase letters have beautiful tall ascenders rising above the cap line and uppercase letters similarly proportional to classic Roman capitals. Additionally, its elimination of nonessential elements yet calculated deviations from pure geometric design produces a seemingly balance aesthetic. Whereas its newest manifestation,įutura New, now comes with seven weights and matching italics.įutura font has a great appearance of efficiency and forwardness with its basis of the sleek geometric forms of near-perfect circles, triangles, and squares with strokes of nearly even weight and low in contrast. The original family featured Light, Medium, Bold, and Bold Oblique with Light Oblique, Medium Oblique, Demibold, and Demibold Oblique released shortly after. With many weights and widths, the typeface has been expanded to fit the needs and visions of many designers and creative minds alike. A firm believer in modern typefaces expressing modern models, rather than trying to simply compete and rival previous designs, Renner’s Futura did just that. Paul Renner created the iconic geometric sans serif typeface family, Futura. Between 19, the renowned German type designer
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